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April 27, 2016

Azalea in Tulip Container

Azaleas typically come in shades of pink, white, peach, lavender, red, or bi-colors. With bright light & cool temperatures, an azalea will bloom for 3-4 weeks. Keep the soil thoroughly moist, if allowed to dry out, the foliage shrinks & the flowers wilt. Azaleas should not be watered with hard water, use distilled water for the best growing environment. Ask our floral staff about ordering these lovely plants for your floral department.

April 27, 2016

Trifecta Delight Salad Kit

The Trifecta Delight salad kit contains loads of flavor and health benefits packed into one delicious salad. This kit contains crisp julienne broccoli, protein and fiber rich edamame, sweet red seedless grapes, matchstick carrots, juicy grape tomatoes, diced red onions, dried cranberries, sunflower seeds, almonds and pumpkin seeds all tossed with a refreshing citrus vinaigrette. Your customers will love the mix of flavors in this new salad and come back for more. Ask your salesperson about our promotion on this salad kit this week.

April 27, 2016

Fragrant Melons

Cantaloupe has a rough net-like textured rind, ranging in color from tan to a slightly green background. The flavor of the bright orange flesh is sweet and fragrant and the fruit is available all year round. Cantaloupes are high in nutrients and contain beta-carotene, folic acid, potassium, vitamin C, and fiber. Cantaloupe has a variety of uses including; breakfast fruit, salad ingredient, dessert topping, a drink ingredient, and paired with cooked pork. The original cantaloupe was smaller than our current variety and was not as sweet. Because of the size consistency of cantaloupe this has made the fruit become one of the most widely eaten melon variety in America today. Order this fragrant fruit for your melon set and see sales grow.

April 27, 2016

A Versatile Vegetable

White corn is available from different growing regions nearly year round. Fresh white corn has a sweet flavor to it with a high sugar content. Corn is one of the most versatile crops and can be eaten raw, cooked, feedstock, popping corn, corn flour, an alcohol, a sweetener, and used as biofuel. Corn is native to the Americas and was domesticated by indigenous Mesoamericans and is still the number one grain crop grown in the Americas. Corn contains ferulic acid which has cancer preventing properties. Add this versatile staple to your vegetable set today and see your cross promotional sales increase.

April 21, 2016

Market News

Avocados: California harvest has picked up and are now seeing good volume coming in to he packing houses. Volume looks to continue to build through April. We still continue to see more smaller fruit than we would typically would see this time of year.
Strawberries: Demand is exceeding supply. Rain over the previous week disrupted harvesting and production. Quality issues have followed and led to large reductions in harvest estimates for fresh market. Bronzing, pin rot, white shoulders, water damage and bruising have been reported in all areas.
Cherries: A few Brooks, and Tulares varieties will be picked this week ahead of Friday’s possible weather. We could see some loss on varieties that have some color and begun to soften. I expect to see some Corals beginning next week- this will lead us into a promotable two week loading period. Beginning April 27th, loading through May 14th, shippers will be pushing early varieties. Advance pricing is available.
Iceberg Lettuce: The lettuce market is firm. Huron production will end this week. Santa Maria production has picked up. Insects are seen along with some irregular shaped heads in Huron. Decay has also been an issue. The weights are averaging 39-42 pounds on palletized. Production in Salinas is moderate. Defects in Santa Maria are similar to Huron with some suppliers. Lettuce defects also include puffiness and irregular shaped heads.
Tomatoes: Rounds - The market is steady. Mexico looks to be a bit lighter at the moment. Volume continues to pick up in the east, with several areas in production. Market remains about the same. Quality is Good. Roma - The market is steady / lower. Good supplies continue in Mexico and Florida, with several areas in both locations in production. Look for good numbers to continue. Range in quality from Good to Fair.

July 25, 2012

Vendor Update

Vendors, please update your sales contact information for us!

Vendor Contact Update