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January 19, 2015

Something To Think About

Attitude is a little thing, that makes a BIG difference -Winston Churchill

January 19, 2015

Fresh Facts

In the 1970's a citrus grower in Japan set out to develop a fruit which would combine the best of the easy-to-peel Japanese Satsuma with the big, juicy, sweet oranges from California. He saw promise in an obscure tangerine-orange hybrid, but this new fruit was challenging to grow. Over time, he developed a series of methods for growing, pruning and thinning his trees, which is different from all other citrus. It took over 30 years but his hard work was rewarded when this new variety became the most prized citrus fruit in Japan and Korea. Now this legendary fruit, which is called Dekopon in Japan and Hallabong in Korea, is available for the enjoyment of consumers here in America. Grown in California's Central Valley to the same exacting standards of the original Kumamoto farmer. It is the biggest mandarin you've ever seen. It has a distinctive shape with a prominent "top-knot." The peel is bright orange, bumpy and loose so it peels effortlessly. The delicate sections separate easily. It's seedless, juicy without being messy, and it is quite probably the sweetest citrus you'll ever eat.

January 19, 2015

Market News

The Southwestern growing regions has seen its share of inclement weather this season. Beginning with the very warm autumn that saw temperatures consistently 7-15 degrees above normal, followed by the freezing temperatures of late December and early January. Currently the region is receiving a significant warm up with possible record high temperatures over the next few days. This weather pattern is not conducive to proper growth cycles given the varieties planted. Plants alternate from rapid growth and bolting to near shut down in the very cold temperatures. This growth cycle decreases yields, affects texture and shortens shelf life as the crops do not develop proper cell structure in this type of weather pattern.

Broccoli: This market is firm to start the week and demand exceeds the supply. The crazy weather pattern over the last few months has made this commodity go up and down in the marketplace. Pin rot is a quality defect that all growers are dealing with and overall yields continue to suffer because of this.

Leaf Lettuce: The quality of romaine and all leaf items continue to be consistent. Weather related conditions of epidermal peel, blister and mildew are standard defects that are being seen upon arrivals to shipping destinations. Demand exceeds the supply. Although warmer weather is expected in the desert regions, the quality of product could remain marginal.

Strawberries: The rain California received hurt supplies and the quality of fruit and cool temperatures have shippers waiting for the fruit to color up. It takes 4 to 5 days to see improvement in the fruit after the rains.

Source: The Source

July 25, 2012

Vendor Update

Vendors, please update your sales contact information for us!

Vendor Contact Update