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November 24, 2014
Something To Think About
Holiday merchandising really is about who gets the consumer’s money first. The rush of Thanksgiving week is always more successful when you are ready at the beginning of the week, and not trying to catch up.
- Are you ready?
- Is your competition ready?
November 24, 2014
Produce of Interest
"Wonderful Halos" Mandarins, a palm-sized sweet, seedless and easy-to-peel fruit, launched Nov. 11. Grown exclusively in California, "Halos" Mandarins are filled with “pure goodness,” are non-GMO and perfect for kids of all ages, the company said in a press release. Halos are grown by one of the larger citrus growers in the United States, and brought to consumers by the people who grow Wonderful pistachios and POM Wonderful pomegranates. “A big focus for us” currently is the launch of the “Wonderful Halos” brand Mandarins" said a spokesman for the company. The “Wonderful Halos” program will be heavily promoted with a consumer campaign. It will include 30-second television spots run nationally. “I think the creative campaign is fantastic, and we are very excited to be having that launch,” he said. In addition to television, there will be a print campaign, social media, and a new website launch. “We’ve got a lot of exciting stuff coming out around ‘Wonderful Halos,’ he added.
Source: The Produce News
November 24, 2014
Mini Sweet Peppers: With the multi-colored pepper crops transitioning from one district to the next during the fall season, supplies are generally tight and demand good during the Thanksgiving to Christmas time frame. That is especially going to be the case this year as a series of September-October storms created multiple challenges in Baja California, which is the main production area at this time of year. Not only did the storms damage the crops in the ground but there was significant damage to the infrastructure.
Mandarins: Despite severe, persistent drought in California, there should be plenty of mandarins to meet Christmas demand. “Lighter sets have been made up for by increased acreage.” said Bob Blakely, of California Citrus Mutual. “Growers were shipping satsumas in November, and clementines should be available in promotable volumes for Christmas.
Avocados: Mexico’s avocado production is in full stride as it works to provide up to 95% of all avocados in the U.S. until at least February, when California production starts. Mexico ships year round, but the October-February season is seen as the country’s peak production period. Mexico shipped more than 1 billion pounds into the U.S. in the 2013-14 season and it could increase volumes for the upcoming year by 10% to 15%. The size curve seems heavy toward smaller sizes now, probably because of the amount of rain down there. Larger sizes are expected with drier weather. The predominant sizes are in the 60-70 range, with 40s and larger scarcer.
Looking Ahead: Total exports for fresh cherries from Chile is expected to reach 100,000 tons this year. As the second-largest export market for Chile, North America anticipates a 45 percent increase in volume over the 2013-14 season. To support this dramatic growth, the Chilean Cherry Committee is pursuing a targeted promotion campaign across the United States and Canada, with increased funding earmarked for retail promotions.
Source: The Produce News (2), The Packer (2)
July 25, 2012
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