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November 16, 2015
Something To Think About
"Things work out best for those who make the best of how things work out."
- John Wooden
November 16, 2015
Despite some slowdown due to weather or even Christmas shopping diversions, produce departments will be extremely busy prior to Thanksgiving and Christmas. How you plan for these high-volume weeks is crucial, especially for scheduling the labor it takes to pull it all off.
1.) Study prior years’ ad and merchandising notes: There’s nothing like good history to help guide how much celery, yams, cranberries, potatoes, relish items, etc., to project for and order. Even the timing of when the items are needed is helpful. If, for example, you sold 10 cases of celery per day, except for the 30 cases sold on Tuesday prior to Thanksgiving, this can help with your preparation and ordering needs. Your notes will ideally include last year’s merchandising schematic as well.
2.) Lay out a new merchandising schematic: Your ad and power items should be prominently placed and so that several customers can shop displays from multiple angles. Also, try to spread out the displays so customers aren’t bunched up in one area. If possible, look to perimeter or secondary displays to help ease congestion.
3.) Ten days to two weeks out, build your displays: The Thanksgiving ad typically breaks eight days prior to the holiday. Get a jump on merchandising changes the Monday or Tuesday prior. Since the majority of holiday produce sales won’t be until the five days prior to the holiday, there’s usually no need to build the displays overly massive — yet. But now’s the time to lay the groundwork.
4.) Have an exit strategy in mind for post-holiday merchandising: Typically you’re safe to simply work up the spillovers or secondary displays and let the produce sell down to manageable levels for normal rotation, culling as you go.
5.) Once the dust has settled and the holiday has passed (be it Thanksgiving or the Christmas/New Year’s period), take a few minutes to jot down the following: What went right? What improvement can you make for next year? You might include marketing notes and even a copy of order guides, making notes on how many ad items they used (or were short) and file it away to ease next year’s planning.
Source: Produce Retailer
November 16, 2015
Strawberries: Demand exceeds supply in all California growing regions. Availability has decreased drastically and will continue to decline throughout the month of November. The Northern growing regions have ended production for the season. The Southern districts are past the crop’s peak production and will continue to decline in production weekly. There has also been rain and cooler weather in the growing regions which have posed another set of challenges with delayed growth and disrupted harvests.
Cauliflower: This market is stronger. Yuma will not begin production until approximately after Thanksgiving. The overall quality is reported as above average. Heavy rains in northern and southern California began on Sunday and continued into Monday so quality issues could change quickly. Pricing looks to rise steadily throughout this week.
Celery: Demand exceeds supplies and this market continues to gain strength. Escalated pricing is in effect. Large sizing continues to be light in availability. Supplies will be light in all the growing regions throughout the week. The quality continues to be reported as good in all the growing regions.
Navel Oranges: All shippers have begun to pack this year’s California Navel crop. Recent rain in some of the growing areas has halted harvest for growers in the rain areas. Larger sizes of 72s and 56s are very limited as fruit has not sized up yet.
Lemons/Limes: The Desert crop is 30% lighter in volume than last years and is producing a larger proportion of fancy grade lemons peaking on 140s and larger fruit. The lime market is steady on all of the sizes now. Hard rains and flooding last month temporarily disrupted harvesting in the growing area but current production is back to normal. Bigger fruit is the result of the rains.
Source: The Source
July 25, 2012
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