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September 20, 2015

Market News

California is seemingly bereft of a normal weather pattern with this summer’s oddities leading to reduced yields of Iceberg and other lettuce varieties resulting in high prices, which may well stretch far into fall. California’s coastal valleys near Santa Maria and Salinas have experienced unusually warm nights all summer long, which has resulted in some hollow hearts and other issues that basically reduce plant populations and the weight of each head. Less tonnage per acre has resulted in a demand-exceeds-supply situation possibly lasting until mid to late October.

The broccoli market is stronger on bunched product as well as crowns. There is escalated pricing on crowns as well as florets. Demand exceeds supply. The quality continues to be average at best and is due to past and current high temperatures in all of the growing regions.

The demand for cauliflower is up and yields are down due to the high temperatures in the growing regions. Some inferior quality is on the market due to the growing conditions.

On the brighter side, California’s upcoming navel orange crop will weigh in at 86 million 40-pound cartons, up about 8.5% over last year’s 76 million, federal and state officials forecast. Fruit size was reported to be larger while set, especially on late varieties and is better than last year in most groves, according to California Citrus Mutual. The main variable will be the acreage number. Thousands of acres have been removed during the state’s four-year drought. A reduction of 2,000 acres from last year, cited in the report, is probably conservative, according to California Citrus Mutual. If so the crop will come in below the estimate. External quality is reported to be very good, and high summer temperatures have increased brix. Harvest is expected to begin in early October.

Source: The Produce News, The Source, The Packer

September 14, 2015

Something To Think About

“Character is much easier kept than recovered.” … Thomas Paine (1737-1809)

September 14, 2015

Fresh Facts

While the holiday sales is the primary emphasis for cranberries, extra sales may be achieved by promoting flavor and the nutritional benefits of the fruit. With the incredible volume of cranberry products marketed to consumers for health benefits, why couldn’t the produce department pick up some extra sales by promoting the health benefits of fresh cranberries? The World’s Healthiest Foods reports; A substantial number of recent studies have shown that whole cranberries consumed in dietary form (in comparison with purified cranberry extracts consumed in either liquid or dried supplement form) do a better job of protecting our cardiovascular system and our liver. Several groups of researchers have summarized their health benefit findings by pointing out that it is the synergy among cranberry nutrients (rather than individual cranberry components) that is responsible for cranberry's health benefits. This synergy is only found in the whole berry as consumed in food form. This rule about whole dietary intake appears to apply to the antioxidant benefits, anti-inflammatory benefits, and anti-cancer benefits of cranberry.

July 25, 2012

Vendor Update

Vendors, please update your sales contact information for us!

Vendor Contact Update