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May 6, 2026

Market News

First off, Happy Mother’s Day to all the moms out there. As we move past
one of the biggest holiday pulls of the spring season, we’re finally starting
to see a little pressure come off parts of the market, though row crops
are still feeling tight.
Romaine, iceberg, broccoli, and cauliflower continue to deal with the
effects of recent weather, transition gaps, and disease pressure in
Salinas. Quality ranges from fair to good depending on the field, while
weights and densities continue to vary significantly. Internal burn, fringe
burn, INSV, and Sclerotinia are all reducing yields and keeping supplies
tighter than normal.
Iceberg has been one of the more volatile items over the past several
weeks, though we’re finally starting to see some slight improvement in
production. Broccoli and cauliflower are stabilizing slowly as weather
improves, but supplies are still well below normal and markets remain
elevated.
Romaine remains snug as well, with limited yields out of Salinas and only
temporary relief coming from Mexican crossings through South Texas as
that season winds down.
Tomatoes, on the other hand, are finally starting to move in a
better direction.
After several weeks at elevated levels, markets have corrected quickly,
especially on romas. Rounds are still higher but are beginning to ease as
Florida, Baja, and Jalisco all ramp up production.
Florida volume and quality continue to improve week over week, while new
production out of Mexico is helping fill gaps left behind by Sinaloa as that
season wraps up.
Grape and cherry tomatoes remain the steadiest category and should
continue to soften gradually into late May as additional supply comes
online.
Strawberries are also beginning to stabilize as we move past the Mother’s
Day pull.
Availability is still somewhat light due to recent cooler weather and
overcast conditions, but warmer temperatures and softer post-holiday
demand should help improve production heading into the weekend. Santa
Maria and Watsonville are both expected to see better numbers over the
next several days.
Markets are expected to soften next week, though open market availability
remains lighter than normal.
Overall, the market still feels tight in spots, but we’re finally starting to see
some pressure come off compared to where we were in recent weeks.

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